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The Termii Blog

Updates and announcements from Team Termii! 

Posts by:

Dami Adegoke

Damilola is a social media marketer at Termii. She helps businesses build a strong online presence through social media, content marketing, and branding. She is passionate about helping brands establish a good online presence and achieve their business goals.

Tips for an effective Messaging ROI

Understanding Invalid Numbers and the Effect on Your Messaging ROI

Termii provides cutting-edge SMS messaging solutions tailored to meet your communication needs. Over time, we've been able to help thousands of businesses reach their customers in several countries via SMS. 

SMS has its unique advantage, boasting an exceptional open rate of up to 98%, SMS surpasses the average of around 20% in email marketing. With Termii as your reliable partner, you're equipped for impactful and effective communication.

However, your SMS marketing efforts may not yield the desired results if you're not careful about invalid numbers. Invalid numbers can hurt your messaging ROI. So if you want your messaging campaigns to be effective, make sure to understand and address this issue.

Communications Strategy

Building a Successful Communications Strategy for Your Brand in 2024

In today's competitive business world, surviving is not enough – thriving is the goal. With businesses closing down on a daily basis, success demands more than just a great product. It requires a holistic approach where every aspect, from marketing to customer service, works seamlessly together.

Strategic Messaging Tactics for the Festive Season

Embrace the festive spirit and unlock opportunities to connect with your customers during this joyous season of increased consumer spending. In this blog, we'll delve into innovative messaging strategies, while shining a spotlight on how Termii's upgraded features can help you win over their customers during this peak period, allowing you to capitalize on the increased holiday spirit and consumer demand.

  • Tap into the Festive Spirit
This festive season, go beyond generic "Happy Holidays" greetings and personalize your messages to truly connect with your customers. Address them by name, making them feel valued and appreciated. Acknowledge their past purchases or preferences, demonstrating your understanding of their individual needs and interests. And more importantly, weave in festive themes relevant to your brand and the specific holiday they celebrate, creating a sense of warmth and shared joy.
  • Craft Compelling Holiday Offers and Promotions
Don't just offer discounts this holiday season, create a sense of urgency and make your customers feel like it’s a deal of a lifetime. Ensure your offers are unique and enticing rather than making them look like simple price reductions.
To make it look like they’re getting more for the price of less, consider bundling products, offering free gifts with purchase, or launching limited-time holiday editions to encourage immediate action and drive sales.

  • Create Interactive Content
Create interactive content such as quizzes, polls, or contests to boost customer engagement. Encourage user participation by offering discounts, freebies, or the chance to win prizes. Interactive content not only entertains but also keeps your brand on top of customers' minds.
  • Showcase Customer Reviews and Testimonials

Build trust by showcasing positive customer reviews and testimonials. Feature stories of satisfied customers who have had memorable experiences with your brand during the year.
These genuine testimonials, woven into festive promotional materials, act as powerful social proof, influencing purchasing decisions and building trust with potential buyers. Remember, happy customers are your most persuasive advocates – let their voices resonate and ring in a season of sales and unwavering loyalty.

5 Essential Social Media Security Guidelines

We live in the "Internet age" where we spend a considerable amount of time online, therefore, protecting our online identity is non-negotiable. Nobody should be able to have access to sensitive information about us or steal our identity online. Sadly, many have been victims of others having unauthorized access to their social media accounts. Here are five social media guidelines to help you protect your online presence.