The Termii Blog

In celebration of Women's History Month and International Women’s Day, we are spotlighting Oyinkansola Abdul, a seasoned legal and compliance expert immensely contributing to the regulatory framework at Termii. As Head of Legal and Compliance, she ensures the company stays ahead of evolving regulations while embedding a strong culture of integrity. Her expertise in governance, risk management, and compliance has been instrumental in guiding Termii’s strategic approach to industry regulations and ethical business practices. 

Sending messages without knowing how your audience responds is like speaking into the void—you don’t know who’s listening, who’s interested, or who’s simply ignoring you. That changes now.

Introduction

Introduction: Why Personalization Matters in 2025

In financial services, trust is everything. Whether it’s guiding customers through logging into their accounts, verifying transactions, or onboarding them for a new service, the way you communicate can make or break the experience. If an OTP doesn’t arrive in time or a verification email goes missing, it’s more than an inconvenience—it’s frustrating enough to cost you a loyal customer.

It is impossible to overemphasize how vital verification and authentication are in the communication and business industry. With the rapid growth of digital interactions, businesses face increasing pressure to ensure that their communications are secure and trustworthy. Customers want to feel confident that when they receive a message from a brand, it’s legitimate and that their personal information is protected. 

Introduction: At Termii, our customers are at the heart of everything we do. Over the years, we've learned valuable lessons through every interaction—whether it's a challenge we helped resolve, feedback on our services, or simply a conversation about their business needs. These lessons have not only shaped our approach to customer service but have also driven our product innovation.

Lagos, Nigeria – Termii (www.termii.com), a leader in communication technology servicing over 20,000 businesses and 10M end-users monthly, is proud to announce the launch of Sotel (www.sotel.com), a new global eSIM API service, in partnership with Siu Telecoms (www.siutel.ng). The cutting-edge API solution is designed to revolutionize how businesses across various sectors - banking, fintech, travel, tourism, and aviation - provide seamless global connectivity. 

This month, we had the pleasure of speaking with Christ, our Market Expansion Specialist, to explore his remarkable career path. With a rich background in language consulting and market research, Christ shared his journey from the world of communication to driving business growth across Africa.

In today’s business landscape, success often depends on seamless customer communication and strategic partnerships. Several businesses across various industries have demonstrated how leveraging effective communication tools can propel their operations, ensuring exceptional customer experiences and driving growth. Below, we spotlight the journeys of four innovative brands and the impressive results they’ve achieved with the right communication strategies in place.