--- title: The Termii Blog description: Updates and announcements from Team Termii! --- [![Termii](https://blog.termii.com/hs-fs/hubfs/Logo%20Termii-05%201500px%201-1.png?width=1500&height=1501&name=Logo%20Termii-05%201500px%201-1.png "Termii")](https://blog.termii.com) Open main menu Close main menu - [Learn More About Us](https://termii.com/about) - [English](https://blog.termii.com) - [Deutsch](https://blog.termii.com/de) - [Español](https://blog.termii.com/es) - [Français - France](https://blog.termii.com/fr-fr) - [العربية - المغرب](https://blog.termii.com/ar-ma) English # The Termii Blog Updates and announcements from Team Termii!  ![](https://blog.termii.com/hubfs/Why%20Termii%20Elevate%204.0%20Matters%20for%20Africa%E2%80%99s%20%20Tech%20Ecosystem%20%281%29-1.png) ### [Why Termii Elevate 4.0 Matters for Africa’s Tech Ecosystem](https://blog.termii.com/why-termii-elevate-4.0-matters-for-africas-tech-ecosystem?hsLang=en) Jul 11, 2025 12:08:49 PM *"You can’t build a digital continent without trusted infrastructure to power how we connect, transact, and grow."* ![The Impact of Taking Actions](https://blog.termii.com/hubfs/The%20Impact%20Of%20Taking%20Actions.png) ### [The Impact of Taking Action: Lessons from Oyinkansola Abdul’s Journey](https://blog.termii.com/the-impact-of-taking-action-lessons-from-oyinkansola-abduls-journey?hsLang=en) Mar 19, 2025 10:40:40 AM In celebration of Women's History Month and International Women’s Day, we are spotlighting Oyinkansola Abdul, a seasoned legal and compliance expert immensely contributing to the regulatory framework at Termii. As Head of Legal and Compliance, she ensures the company stays ahead of evolving regulations while embedding a strong culture of integrity. Her expertise in governance, risk management, and compliance has been instrumental in guiding Termii’s strategic approach to industry regulations and ethical business practices.  ![](https://blog.termii.com/hubfs/Introducing%20Smarter%20Campaigns%2c%20Stronger%20Connections%20%281%29.png) ### [Send Smarter Messages with Link Tracking & Audience Segmentation](https://blog.termii.com/stop-guessing-start-connecting-smarter-campaigns-with-link-tracking-audience-segmentation?hsLang=en) Feb 28, 2025 9:49:18 AM Sending messages without knowing how your audience responds is like speaking into the void—you don’t know who’s listening, who’s interested, or who’s simply ignoring you. That changes now. ![](https://blog.termii.com/hubfs/Retargeting%20That%20Converts_.png) ### [Retargeting That Converts: Data-Driven Strategies for Better Engagement](https://blog.termii.com/retargeting-that-converts-data-driven-strategies-for-better-engagement?hsLang=en) Feb 12, 2025 10:17:12 AM **Introduction** ![Why Personalization is the Key to Customer Loyalty in 2025](https://blog.termii.com/hubfs/Why%20Personalization%20%20is%20the%20Key%20to%20Customer%20Loyalty%20in%202025.png) ### [Why Personalization is the Key to Customer Loyalty in 2025](https://blog.termii.com/why-personalization-is-the-key-to-customer-loyalty-in-2025?hsLang=en) Jan 22, 2025 10:52:59 AM **Introduction: Why Personalization Matters in 2025** ![](https://blog.termii.com/hubfs/The%20Future%20of%20Fintech%20Communication_%20%281%29.png) ### [The Future of Fintech Communication: How Termii Makes Messaging Seamless](https://blog.termii.com/the-future-of-fintech-communication-how-termii-makes-messaging-seamless?hsLang=en) Jan 15, 2025 12:07:26 PM In financial services, trust is everything. Whether it’s guiding customers through logging into their accounts, verifying transactions, or onboarding them for a new service, the way you communicate can make or break the experience. If an OTP doesn’t arrive in time or a verification email goes missing, it’s more than an inconvenience—it’s frustrating enough to cost you a loyal customer. ![](https://blog.termii.com/hubfs/The%20Importance%20of%20Verification%20and%20Authentication%20in%20Communication.png) ### [The Importance of Verification in Communication](https://blog.termii.com/the-importance-of-verification-in-communication?hsLang=en) Nov 6, 2024 2:00:41 PM It is impossible to overemphasize how vital verification and authentication are in the communication and business industry. With the rapid growth of digital interactions, businesses face increasing pressure to ensure that their communications are secure and trustworthy. Customers want to feel confident that when they receive a message from a brand, it’s legitimate and that their personal information is protected.  ![Customer Satisfaction](https://blog.termii.com/hubfs/5%20Lessons.png) ### [5 Lessons We've Learned From Our Customers](https://blog.termii.com/5-lessons-weve-learned-from-our-customers-1?hsLang=en) Oct 23, 2024 10:54:31 AM **Introduction:** At Termii, our customers are at the heart of everything we do. Over the years, we've learned valuable lessons through every interaction—whether it's a challenge we helped resolve, feedback on our services, or simply a conversation about their business needs. These lessons have not only shaped our approach to customer service but have also driven our product innovation. ![TERMII LAUNCHES GLOBAL ESIM API SERVICE IN PARTNERSHIP WITH SIU TELECOMS FOR SEAMLESS DATA ROAMING ACROSS 180+ COUNTRIES](https://blog.termii.com/hubfs/Blog%20%281%29.png) ### [TERMII LAUNCHES GLOBAL ESIM API SERVICE IN PARTNERSHIP WITH SIU TELECOMS FOR SEAMLESS DATA ROAMING ACROSS 180+ COUNTRIES](https://blog.termii.com/termii-launches-global-esim-api-service?hsLang=en) Oct 9, 2024 1:01:55 PM Lagos, Nigeria – **Termii** (www.termii.com), a leader in communication technology servicing over 20,000 businesses and 10M end-users monthly, is proud to announce the launch of **Sotel** (www.sotel.com), a new global eSIM API service, in partnership with **Siu Telecoms** (www.siutel.ng). The cutting-edge API solution is designed to revolutionize how businesses across various sectors - banking, fintech, travel, tourism, and aviation - provide seamless global connectivity.  ![](https://blog.termii.com/hubfs/Christ%20Banner%20Blog.png) ### [From Translator to Market Expansion Specialist: Christ’s Inspiring Career Journey!](https://blog.termii.com/from-translator-to-market-expansion-specialist-christs-inspiring-career-journey?hsLang=en) Sep 25, 2024 10:01:11 AM This month, we had the pleasure of speaking with Christ, our Market Expansion Specialist, to explore his remarkable career path. With a rich background in language consulting and market research, Christ shared his journey from the world of communication to driving business growth across Africa. [1](https://blog.termii.com) [2](https://blog.termii.com/page/2?hsLang=en) [3](https://blog.termii.com/page/3?hsLang=en) [4](https://blog.termii.com/page/4?hsLang=en) [5](https://blog.termii.com/page/5?hsLang=en) Over 20,000+ businesses in Africa use Termii to both verify, authenticate and engage their customers easily. Termii is free to integrate and easy to set up. Try us out today.   --- ## © 2024 All Rights Reserved. Termii Group