Send Smarter Messages with Link Tracking & Audience Segmentation

Sending messages without knowing how your audience responds is like speaking into the void—you don’t know who’s listening, who’s interested, or who’s simply ignoring you. That changes now.

With Link Tracking and Audience Segmentation, you gain real visibility into how your audience engages with your campaigns. Who clicked? Who ignored it? Who should you follow up with? These insights don’t just help you send better messages—they help you send the right messages to the right people.

Whether you're announcing a new feature, promoting a service, or gathering customer feedback, Termii’s new Link Tracking feature for promotional messaging ensures that every campaign is intentional, targeted, and effective.

The Challenge with Traditional Messaging

Not all recipients are the same, but most bulk messaging systems treat them that way. Without engagement insights, you could be:

• Sending messages to inactive or unreachable numbers.

• Repeating messages to people who never engage.

• Missing opportunities to follow up with interested users.

Instead of relying on guesswork, Termii’s Campaign Enhancements help you:

• Track exactly how your audience interacts with your messages.

• Segment recipients based on engagement.

• Create smarter follow-ups to improve response rates.

Let’s explore how Link Tracking and Audience Segmentation transform the way you engage with your audience.

Link Tracking: See What Happens After You Send a Message

When you include a link in a message, wouldn’t you love to know who actually clicks it? Now you can.

With Link Tracking, you get real-time data on:

• Who clicked – Identify recipients who engaged with your link.
• When they clicked – Track engagement timing for better campaign optimization.
• Where they are – Get location insights to improve personalization.
• How they accessed it – Understand device preferences and user behavior.

Key Benefits

Instead of assuming your audience is engaged, now you can see it in action. This means:

✔ You can identify highly engaged users and follow up with them directly.
✔ You can analyze click trends to optimize when and how you send messages.
✔ You can personalize future campaigns based on location and device usage.

With real-time Link Tracking, every campaign becomes a data-driven strategy instead of a blind guess.

Audience Segmentation: Send the Right Message to the Right People

Not every recipient engages the same way—so why treat them all alike?

Audience Segmentation automatically groups recipients based on how they respond to your messages. This helps you send follow-ups that make sense, instead of blasting the same message to everyone.

Here’s how segmentation works:

✔ Engaged Users (Hot Leads) – These are people who clicked your link. They’ve shown interest and are more likely to take action. Follow up with a personalized message or offer.

✔ Unreachable Numbers (Dead Ends) – If messages repeatedly fail to deliver, these numbers may be outdated, inactive, or have activated the Do-Not-Disturb (DND) feature. Remove them to avoid wasting resources.

✔ Missed Opportunities (Potential Leads) – Users who opened your message but didn’t click may need a nudge. Consider sending a follow-up with a different approach.

Strategic Advantages

Instead of sending mass messages and hoping for the best, segmentation allows you to:

✔ Prioritize engaged users and drive meaningful interactions.
✔ Clean up your contact lists to avoid sending messages to inactive numbers.
✔ Fine-tune future campaigns based on real engagement patterns.

When you segment your audience, your messages become more relevant, leading to better engagement and higher response rates.

Bringing It All Together: Smarter, More Effective Campaigns

By combining Link Tracking and Audience Segmentation, you’re not just sending messages—you’re running intelligent campaigns backed by real user behavior.

Here’s what this means for you:

✔ Better targeting – Reach people who are actually engaged.
✔ Higher efficiency – No more wasted messages on inactive or DND-activated numbers.
✔ Improved results – More responses, more conversions, better ROI.

This is how messaging should work—data-driven, strategic, and effective.

How to Get Started

Using Link Tracking & Audience Segmentation in Termii is simple:

1. Enable Link Tracking – When setting up a campaign via the dashboard or API, turn on link tracking to monitor engagement.
2. Send Your Campaign – Let your message reach your audience.
3. View Real-Time Insights – Check who clicked, when, and from where.
4. Segment Your Audience – Automatically group recipients based on behavior.
5. Optimize Your Follow-Ups – Send targeted messages based on engagement patterns.
   
   Watch the tutorial video below to see these features in action.

Final Thoughts: Make Every Message Count

With Link Tracking & Audience Segmentation, you now have the tools to make your campaigns smarter, more strategic, and more impactful.

No more guesswork. No more wasted messages. Just real insights, better engagement, and stronger results.

🔹 Ready to get started? Try Link Tracking & Audience Segmentation today.